Privacy Policy
Last Updated: 2026
oli-london.com ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly in relation to William Hill affiliate content and gambling-related services.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or registrations.
- Technical Data: IP address, browser type, operating system, referral source, and pages visited.
- Cookies: First-party and third-party cookies to track user behaviour, affiliate conversions, and site performance.
- Usage Data: Information about how you interact with our content, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance measurement of affiliate campaigns.
- Tracking affiliate conversions and commissions from William Hill and partner casinos.
- Improving website functionality, content, and user experience.
- Responding to your inquiries and communications.
- Complying with legal obligations and fraud prevention.
- Marketing communications (where you have opted in).
Cookie Policy
Our website uses cookies to enhance your experience:
- Essential Cookies: Required for basic site functionality.
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Record conversions and referrals to William Hill and partner casinos.
- Marketing Cookies: Used for retargeting and promotional purposes.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains affiliate links to William Hill and other casino operators. We are not responsible for the privacy practices of these third-party websites. We strongly encourage you to review their privacy policies before providing any personal information. These operators control their own data collection and processing practices independently.
Your Rights
Under UK and EU data protection law (GDPR and UK Data Protection Act 2018), you have the following rights:
- Right to access your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Rights related to automated decision-making.
If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Affiliate tracking data is typically retained for up to 90 days. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@oli-london.com
Website: oli-london.com
We will respond to your request within 30 days in accordance with applicable data protection regulations.